The Ad’s Appearance , Ways to make more Money.....

The Ad’s Appearance

1. Blend the color of your ad with the page background: This is the most obvious tip repeated around the internet for ages. Basically, you just need to keep the border color and the background color the same as the color of the background where the ad lies. There might be a problem if your website has a page background gradient, in that case you should try putting it in a bordered container. I’ve written a post earlier about blending ads.
2. Match the color scheme of the ad with the color scheme of the web page: If your blog/website has boxes with white background and gray border then create an ad with the same color scheme to show that the ad is a part of the page and make it blend in with the template.
3. Use a background image to make the ad more prominent: This works best on blogs with lots of graphics.  In a web page like this, putting an ad with blending colors will not do the trick. Be a little creative and put the ad on an image. For example, if you have a website about growing apples then you might want to pick an image of a red apple and then put an ad with red background and border and fit it in perfectly. This background image will help get some attention and more clicks.
4. Set the font according to your page: Along with other updates adsense has put in, it has also allowed us to change the default font to the one matching in your page. So check your page font and then change the ad with that accordingly. This also helps your ad look more as a part of the page.
5. Set the font size according to the rest of the text on the page: Same goes with the font size. If you have bigger font on the page then the click through ratio for the ad will be very low because it would look very awkward, so be sure to set that accordingly.
6. Increase the font size of the ad to make it a little more prominent: I tried this out and it really worked well. Basically, you just need to keep the font size for the ad a little bigger than the rest of the font on your page. Just like H1 and H2 headings get more attention on a page. The same will be for the ads, as the first step is to get the attention of the visitor. Just don’t set it to large.
7. Give the ad title the same color as other headings/links on the page: When a visitor comes to your page, he recognizes the color of headings and links on the page. There are many people who might not just recognize the links in the ad at first so you should always keep the link of the title in the ad settings to be the same as other links on the page. Although some people recommend to keep it as the default ‘blue’ links, I would only recommend that if your design is extremely simple.
8. Try not to use the rounded corners, the square corners draw more clicks and attention: After playing around on my websites, I found that rounded cornered ads get less clicks compared to square corners. So stick to squared corners unless it really messes up with your design, no need to get into this if you’re keeping the border to be the same as the background.
   
9. Try to keep the ad background as light as possible, the border and the title darker than that: Light backgrounds are always an assistance to readers. Especially if you have a website with a very dark background then there is no need to blend the ad. You should use a lighter shade of the same color and watch the clicks go crazy.
10. Don’t use Adsense’s default palettes: This is obvious because Google Adsense has been around for  around 6 years now and most websites use the default palette of adsense. This has triggered an ad filter in the minds of people with that palette. So no matter what, try not to use the default palette.